The appliance innovation legacy of Samsung Electronics spans decades — from microwave ovens with built-in TVs to talking refrigerators and, today, fully IoT-enabled smart appliances. This journey of constant evolution has led to the cutting-edge Bespoke AI lineup, products designed to understand users and deliver personalized solutions.
Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience at IFA 2025, Europe’s largest home appliance exhibition, held in Berlin from September 5–9, 2025.
As the event approaches, Samsung Newsroom highlights how the company’s technological breakthroughs paved the way for its next-generation AI Home.
From the Talking Refrigerator to Bixby: A Voice-Connected Home
Samsung pioneered voice-enabled appliances as early as 1985 with its Talking Refrigerator. By 1989, speech synthesis allowed the appliance to provide scheduled voice memos, playback recordings and issue door-open alerts. This early innovation laid the groundwork for modern AI voice interaction.
Fast-forward to 2018, Samsung introduced Bixby, its intelligent voice assistant that powers smart control across refrigerators, air conditioners, washing machines and more. With Voice ID, Bixby now recognizes individual users, delivering customized information and seamless smart-home management.
Appliance Screens: The Hub of the Smart Home
Samsung envisioned screen appliances long before the smart-home era. In 1982, it unveiled a multi-purpose microwave with a screen, enabling users to watch TV, check cooking instructions and monitor home entry via surveillance cameras.
This concept evolved into the Family Hub refrigerator in 2016 — a 21.5-inch touchscreen, IoT-enabled fridge with internal cameras for real-time grocery management. Today, SmartThings integration transforms refrigerators, washing machines and air conditioners into central control hubs, letting users manage all connected devices at a glance.
From Neuro-Fuzzy Washers to Bespoke AI
Samsung’s intelligent appliance journey began in 1980 with a microcomputer-equipped air conditioner. In 1991, the Neuro-Fuzzy washing machine used fuzzy logic ICs and neuro-algorithms to automatically optimize wash cycles based on soil level, load size and water temperature.
This innovation set the stage for the QuickDrive washing machine (2018), which used AI-based curation to recommend wash cycles. The latest Bespoke AI Laundry Combo with OptiWash and AI Optimal Dry detects fabrics and soil levels to deliver perfectly optimized washing and drying.
Samsung also revolutionized cleaning with the Hauzen robot vacuum (2006), featuring gyro sensors for self-mapping and intelligent navigation. Today’s Bespoke Jet Bot Combo advances these features with AI-powered camera sensors that recognize obstacles, distinguish floor types and navigate with precision.
IFA 2025: Showcasing Samsung’s Bespoke AI Home
At IFA 2025, Samsung will showcase an advanced AI Home experience, powered by the 2025 Bespoke AI appliance lineup.
“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business). “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that Samsung = AI.”
