e& Egypt announced the rebranding of its subsidiary, e& Global Services, to become e& CX Solutions Egypt. This strategic step marks an important milestone in the company’s journey. Moreover, it reflects a new vision to act as a consulting partner and provider of integrated customer experience solutions.
Beyond traditional outsourcing
The rebranding is part of a wider transformation plan. Instead of relying only on traditional Business Process Outsourcing (BPO), the company now focuses on integrated consulting and implementing customer experience (CX) solutions. As a result, companies can design sustainable and interactive experiences powered by artificial intelligence and data analytics. Every customer interaction, therefore, becomes an added value opportunity.
Commitment to innovation and impact
This step demonstrates e& CX Solutions Egypt’s commitment to innovation. In addition, it shows how the company aims to redefine business–customer relationships. By creating impactful communication, the company helps enterprises build loyalty, engagement, and stronger user experiences.
CEO statement
Sherif Attia, CEO of e& CX Solutions Egypt, said:
“This new identity reflects our deep vision to rebuild customer experience on smarter, more connected, and impactful foundations. We deliver insights and consulting that empower businesses to achieve real digital transformation and growth.”
He added:
“The future of outsourcing and customer experience will depend on creating personalized experiences and long-term loyalty. Therefore, our model is flexible, effective, and designed to meet diverse market needs, while leveraging the strong e& brand.”
Wide range of services
The company provides several services:
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Contact centre solutions
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Outsourcing
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Operational consulting
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HR management
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Digital technologies such as AI, robotics, data analytics, and knowledge management
This combination of human expertise and advanced technology allows the company to deliver tailored solutions for each client.
Regional hub and expansion plan
Egypt serves as the company’s main operations hub, alongside its strong presence in the UAE. Furthermore, an ambitious expansion plan covers the Gulf, Europe, and the United States. Soon, the company also plans to expand into Saudi Arabia.
Strong growth performance
Over the last three years, the company achieved a compound annual growth rate of 48%. It now serves more than 50 million customers in different sectors. Its team of 10,000+ professionals delivers services that meet global standards and strengthen clients’ market positions.
Redefining the future of customer experience
The rebranding to e& CX Solutions Egypt reflects the company’s long-term strategic direction. In conclusion, it positions the business not just as a service provider but as a regional hub for innovation, consulting, and world-class customer experience solutions.
