FawryPlus Accelerates Financial Inclusion with 350th Branch Opening in Egypt’s Smart Village

In a strategic move to reinforce its position as the backbone of Egypt’s digital economy, FawryPlus, a subsidiary of the fintech giant Fawry, has officially announced the opening of its 350th branch. Located in the heart of the Smart Village, the nation’s premier business and technology hub, this milestone marks a significant step in the company’s 2026 expansion strategy.

The new branch serves as a bridge between traditional banking and the future of fintech, providing essential services to one of the most concentrated economic communities in the region.

A Strategic Hub for Technological and Economic Growth

The decision to establish a presence in the Smart Village is a deliberate part of FawryPlus’ mission to be where the business community thrives. By integrating itself into this technological ecosystem, FawryPlus is not just expanding its geography; it is reinforcing its role as an operational partner to international corporations, local enterprises, and the banking sector. This expansion aligns perfectly with Egypt Vision 2030, focusing on comprehensive digital transformation and the shift toward a formal, cashless economy.

Comprehensive Banking and Digital Solutions

FawryPlus has redefined the concept of the “digital banking branch.” Under the leadership of Eng. Hossam Ezz, CEO of FawryPlus, the company has transitioned into a multi-service platform. The new Smart Village branch offers an extensive suite of financial products, including:

• Banking Services: Know Your Customer (KYC) services, bank account opening, and ATM hosting.

• Digital Wallets & Cards: Issuance of e-wallets and prepaid cards to facilitate instant payments.

• Investment & Finance: Access to money market funds and consumer finance solutions.

• Operational Support: International remittance disbursement, electronic sealing, and digital signature services.

• Logistics Integration: Pick-Up and Drop-Off (PUDO) services for major shipping companies.

Eng. Hossam Ezz emphasized the company’s role, stating:

“Our network serves as a key operational partner driving digital transformation. We support strategic sectors ranging from microfinance and FMCG companies to emerging fintech startups, ensuring they have the infrastructure to grow securely.”

Strengthening Egypt’s Financial Inclusion Ecosystem

FawryPlus’ expansion is a critical component of the national financial inclusion agenda. By providing physical access points supported by global technologies, the company ensures that digital financial services are accessible to everyone—from high-level corporate executives to individual consumers. This “phygital” (physical + digital) approach reduces the gap in financial literacy and accessibility, allowing more citizens to enter the formal economy with ease.

Future Outlook: FawryPlus in 2026

With 350 branches now active across Egypt, FawryPlus shows no signs of slowing down. Its 2026 roadmap focuses on deeper integration with the banking sector and providing specialized cash management for the industrial and FMCG sectors.

As FawryPlus continues to innovate, it remains the leading force in Egypt’s fintech landscape, creating a cohesive ecosystem that combines geographical reach with cutting-edge digital innovation.