Under its global slogan “Life’s Good”, and as part of its ongoing partnership with **Misr El Kheir Foundation, LG Egypt has launched a new phase of its flagship CSR campaign, “Better Home”, aiming to support deserving families, provide them with a decent and stable standard of living, and improve their housing conditions.
Supporting the Most Deserving Families in Fayoum
This phase targets six of the most deserving families in villages across Fayoum Governorate by providing six top-load washing machines and six smart TVs. These appliances are part of LG Egypt’s contribution to creating a more comfortable and stable living environment, helping improve the daily quality of life for the beneficiary families.
Partnership with Misr El Kheir Foundation
The initiative is part of Misr El Kheir Foundation’s housing improvement program**, focusing on social and engineering interventions to upgrade homes in Egypt’s underserved villages—whether through renovation, reconstruction, or the provision of essential household needs.
Bringing “Life’s Good” to Life
Mohamed El Gedawy, Marketing and Public Relations Manager at LG Egypt, stated:
LG is not only committed to offering advanced technological products, but also to being part of the fabric of Egyptian society. Through this new phase of the ‘Better Home’ initiative, we reaffirm our commitment to bringing our slogan ‘Life’s Good’ to life by supporting families in underserved areas.
Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir Foundation, added:
Our partnership with LG, which spans several years and sectors, reflects our ongoing mission to nurture human development and dignity. We are delighted to continue working together to support communities across Egypt.”
Expanding the Impact Across Egypt
LG Egypt confirmed that this Fayoum initiative is part of a broader series of programs targeting multiple governorates, aiming to expand the impact of the “Better Home” program and further reinforce its role in sustainable community development across Egypt.
