JTI Egypt Partners with Misr El Kheir Foundation to Support Underprivileged Families through “Village Iftar” Initiative

Demonstrating a steadfast commitment to corporate social responsibility, JTI Egypt participated in the implementation of the “Village Iftar” initiative in collaboration with the Misr El Kheir Foundation. On March 5th, 2026, the company organized a dedicated volunteer day for its employees, focusing on the distribution of Iftar meals to underprivileged families to mark the beginning of the holy month of Ramadan.

Strengthening Corporate Social Responsibility (CSR) in Egypt

This initiative is a core component of JTI Egypt’s broader strategy to enhance its social role and support sustainable development efforts. By partnering with reputable civil society organizations, the company aims to improve the quality of life for vulnerable groups and promote a culture of solidarity within the community.

The “Village Iftar” campaign, led by Misr El Kheir, serves as a vital lifeline for households across various governorates. In addition to providing hot meals, the collaboration included the distribution of approximately 400 food boxes packed with essential supplies. This effort contributes significantly to social solidarity, ensuring that the values of compassion and support are upheld during this significant time of year.

Fostering a Culture of Employee Volunteerism

A key highlight of the initiative was the active participation of JTI Egypt’s workforce. Employees stepped away from their daily professional routines to volunteer their time in preparing and distributing meals. This engagement reflects the company’s dedication to:

• Active Community Engagement: Encouraging staff to witness the direct impact of their contributions.

• Promoting Social Values: Embedding the spirit of giving and mercy within the corporate culture.

• Positive Social Impact: Creating a ripple effect of kindness that extends beyond the workplace.

Leadership Insights: A Commitment to Community

Mariana Salib, General Manager of JTI Egypt, emphasized that this initiative is a reflection of the company’s ongoing mission to foster social cohesion.

“At JTI Egypt, we are keen to play an active role in the communities where we operate. The Ramadan Giving initiative represents a crucial opportunity to support the most vulnerable families, while also fostering a spirit of volunteering and engagement among our employees,” stated Salib.

She further noted that the partnership with Misr El Kheir Foundation underscores the vital importance of collaboration between the private sector and civil society. According to Salib, such partnerships are essential for implementing sustainable community programs that generate a tangible, positive impact. “We are proud of our partnership with Misr El Kheir for its prominent role in developmental work. We aim to expand the reach of our initiatives to support the largest possible number of deserving families,” she added.

A Vision for Sustainable Development

JTI Egypt continues to implement a diverse range of community programs throughout the year. By maintaining long-term partnerships and focusing on sustainable growth, the company reaffirms its dedication to the Egyptian community and its alignment with national development goals.