Under its global slogan “Life’s Good,” and in continued collaboration with Misr El Kheir Foundation, LG Egypt has launched a new phase of its flagship CSR campaign “Better Home.” The initiative aims to support the most deserving families across Egypt by improving their housing conditions and providing a more dignified and comfortable living environment.
Supporting Six Families in Al-Hammam, Matrouh
This phase focuses on six deserving families in Al-Hammam, Matrouh Governorate. Each family received a top-load washing machine and a smart TV from LG Egypt. These contributions are designed to enhance the families’ daily quality of life and create a stable, comfortable home environment.
Comprehensive Support Beyond Donation
LG Egypt went beyond simply donating appliances. The company’s teams and after-sales service staff installed all donated appliances in the families’ homes. This hands-on approach ensured ease of use and highlighted LG’s commitment to delivering a complete and seamless experience for the beneficiaries.
Part of Misr El Kheir’s Housing Improvement Program
The “Better Home” initiative forms part of Misr El Kheir Foundation’s Housing Improvement Program, which focuses on social and engineering interventions in the most underserved villages and areas across Egypt. The program includes house renovations, reconstructions, and the provision of basic needs, all following established procedural standards.
Strengthening LG’s Commitment to Community Development
This in-kind donation reflects LG Egypt’s strategy to bring its slogan “Life’s Good” to life, consistently offering both financial and moral support to underserved communities in partnership with Misr El Kheir Foundation.
Mohamed El Gedawy, Marketing & PR Manager at LG Egypt, emphasized that LG’s role goes beyond technological innovation, stating: “The launch of the ‘Better Home’ initiative underscores LG’s commitment to its global slogan ‘Life’s Good’ by helping improve living conditions for families in underserved areas.”
Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir Foundation, affirmed the foundation’s dedication: “Misr El Kheir is committed to supporting those in need in every governorate in Egypt. We are delighted to collaborate once again with LG and look forward to continuing this fruitful cooperation.”
Expanding Impact Across Egypt
LG Egypt confirmed that the Matrouh phase is only one step in a series of upcoming initiatives targeting multiple governorates across Egypt. This expansion aims to increase the impact of the “Better Home” program and reinforce LG’s role in supporting sustainable development nationwide.
