As realme approaches its 7th anniversary, the brand proudly announces a major milestone—surpassing 300 million global users, as verified by Counterpoint Research. After reaching 100 million users in 2021 and 200 million users in 2023, realme continues to embody its spirit “Make it real”, solidifying its place as one of the fastest-growing smartphone brands worldwide.
Targeting Young Users as a Core Strategy
Since its debut in 2018, realme has placed young users at the center of its strategic vision, aspiring to be the leading tech popularizer for the young generation. The brand consistently exceeds expectations by delivering cutting-edge technologies that enhance experiences in gaming, photography, outdoor activities, and other youth-driven interests.
realme’s product portfolio caters to all budgets and lifestyles:
GT Series: Flagship performance.
Number Series: Versatile mid-range options.
C Series: Affordable entry-level smartphones.
realme Knows How to Play
Rooted in youth culture, realme aims to be the coolest smartphone brand. To engage with young audiences, the brand collaborates with globally popular IPs:
Lonely Planet – travel & lifestyle.
Dragon Ball & Naruto – anime.
FreeFire – esports.
For realme, achieving 300 million users is not just about numbers—it represents 300 million unique stories from individuals the brand values deeply.
Building a Global Youth Community
Beyond collaborations, realme fosters a vibrant global fanbase of over 15 million fans. The brand hosts regular events to connect with its community, including the 828 Global Fan Festival held annually on August 28.
In 2024, the festival in Shenzhen attracted over 200 international media representatives and fans, unveiling innovations such as the 320W fast charging technology, capable of fully charging a smartphone in just 4 minutes.
Looking Ahead
With the 828 Fan Festival approaching this August, the world awaits realme’s next wave of innovations as it celebrates seven years of growth alongside its passionate and loyal fan community.
