Cairo, 15 July 2026 — B.TECH, the leading and fastest-growing omnichannel retailer of consumer electronics and home appliances, continues to strengthen its leadership in customer experience (CX) through an integrated strategy designed to make every stage of the customer journey—from product selection to after-sales support—more seamless, flexible, and convenient.
The company’s customer-centric approach focuses on understanding customer needs and behaviors, delivering personalized services and solutions, and continuously analyzing customer feedback to enhance its offerings. This strategy aims to boost customer satisfaction and loyalty while improving operational efficiency, expanding market share, and reinforcing customer trust.
TECH CARE Delivers Comprehensive After-Sales Solutions
As part of its commitment to creating value beyond the point of purchase, B.TECH has launched TECH CARE, a comprehensive ecosystem of smart solutions and after-sales services designed to provide customers with greater convenience and peace of mind throughout the lifecycle of their products.
TECH CARE includes a wide range of services, such as product protection and maintenance programs, smartphone wrapping, laptop maintenance, installation and setup of TVs and electronic devices, and preventive air conditioner maintenance. The platform also offers a flexible storage service, allowing customers to keep their purchases in B.TECH warehouses until a preferred collection date, alongside express delivery through more than 70 stores for faster and more convenient service.
B.TECH: Customer Experience Extends Beyond the Purchase
Dr. Mahmoud Khattab, Chairman and CEO of B.TECH, said:
“We view customer experience as an ongoing relationship that begins before the purchase and extends throughout the entire product’s lifespan. This is why we remain committed to understanding our customers, listening closely to their feedback, and continuously evolving our services to deliver practical solutions that align with their expectations and lifestyles.”
He added:
“TECH CARE comes within the framework of our vision to expand the services that we provide to our customers, adding real value after purchase and enhancing the quality of the user experience in the long term. We continue to invest in innovation and development of after-sales services, based on our commitment to providing integrated solutions that consolidate B.TECH’s position as a reliable partner at every stage of the customer’s journey.”
