In a first-of-its-kind strategic move, e& money announced a groundbreaking partnership with Contact Financial Holding, setting a new benchmark in Egypt’s fintech landscape. This alliance aims to revolutionize the consumer finance experience through cutting-edge digital solutions that integrate Contact’s financing services directly into the “My e&” and “e& money” mobile applications—creating a seamless, end-to-end digital financing journey for users.
The partnership was officially unveiled on the sidelines of GITEX Global 2025 in Dubai, the world’s leading technology and AI exhibition, held from October 13 to 17. This collaboration marks the beginning of a transformative new era of digital finance in Egypt and the wider region.
AI-Powered Digital Financing Experience
Through this strategic alliance, e& money customers can now access next-generation digital financing powered by AI-driven alternative credit scoring and advanced data analytics. With just a few taps, users can apply for Contact’s financing programs, receive instant credit approval within seconds, and enjoy flexible repayment plans of up to 60 months.
The partnership also introduces innovative refinancing options, allowing customers to refinance previous purchases or transactions and manage their finances with greater control and convenience.
Empowering Financial Inclusion and Flexibility
By combining their expertise, e& money and Contact Financial Holding are enhancing customer purchasing power while delivering personalized financial solutions that empower users to manage their financial needs more effectively.
This collaboration reflects both companies’ commitment to driving financial inclusion, expanding access to digital financial services, and supporting Egypt’s vision for a more connected digital economy.
Statements from the Leaders
Ahmed Yehia, CEO of e& FinTech and Digital Lifestyle, a subsidiary of e& Egypt, stated: “We are proud of this strategic partnership with Contact, which represents an unprecedented step toward redefining the digital financing experience in Egypt and the Middle East. For the first time in the region, we are introducing the concept of embedded consumer finance within digital applications, offering an instant, fully seamless financing experience powered by the latest AI technologies and data analytics.”
He added: “This collaboration comes as part of the significant growth and transformation that e& money is witnessing. Through innovative technological solutions, we are simplifying access to finance and empowering customers with greater freedom and flexibility to manage their financial lives, strengthening our position as one of the region’s fintech pioneers.”
John Saad, CEO of Contact Financial Holding, commented: “This moment marks a turning point in shaping the future of digital financial services across the region. Our strategic partnership with e& money serves as a gateway to a more connected, inclusive, and data-driven financial ecosystem. We are not just redefining access to finance—we are reimagining the entire financial experience.”
He continued: “By leveraging AI and advanced data analytics, we are opening new pathways for underserved segments to access financial services, deepening financial inclusion and innovation, and cementing Contact’s leadership in Egypt’s non-banking digital transformation.”
A Long-Term Vision for the Future of Digital Finance
This partnership marks the beginning of a long-term collaboration between e& money and Contact, paving the way for new opportunities, innovations, and benefits for customers. It represents the first step in shaping a smarter, more inclusive, and AI-driven future for Egypt’s non-banking financial sector—setting a precedent for digital finance transformation across the Middle East.
