In a significant move to position Oman as a hub of innovation and digital transformation, the Arabian Research Bureau (ARB), organizer of the prestigious COMEX—Oman’s global technology and innovation expo—signed a Memorandum of Understanding (MoU) with the Unified Promotional Identity Office of the Sultanate of Oman, part of the “Nazdhar” National Programme for Private Sector Development & Foreign Trade.
The Signing and Strategic Partnership
Mr. Amr Abdullah Baabood, CEO of ARB, and His Excellency Dr. Fares bin Turki Al Said, Acting Director of the Unified Promotional Identity Office, signed the MoU today.
The partnership aims to integrate Oman’s national promotional identity into COMEX 2025 by using innovative visual and communication elements. In addition, it highlights the Omani identity within a technologically advanced and creative framework.
Fusing Technology with National Identity
Mr. Baabood said:
“This partnership represents a strategic fusion of national identity and technology-driven innovation. We believe the future is shaped when national vision aligns with innovation. Through COMEX, Oman will emerge as a nurturing environment for tech projects and an attractive hub for talent and investments.”
He added:
“Moreover, COMEX proudly embeds the national promotional identity as a central element of the event. This approach showcases Oman’s uniqueness and distinction across the region.”
COMEX 2025: A Premier Platform for Innovation and Investment
First, COMEX 2025, now in its 34th edition, will take place from 8 to 11 September 2025 at the Oman Convention & Exhibition Centre, under the patronage of the Ministry of Transport, Communications & Information Technology.
In addition, the event annually gathers global companies and experts in fields such as:
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Artificial Intelligence (AI)
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Smart cities
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Cybersecurity
This platform offers an unmatched opportunity to promote economic and investment prospects in Oman, while positioning the Sultanate as a regional center for innovation and technology-driven growth.
