Creative Investments Holding Announces USD 20 Million First Close of USD 50 Million Platform to Build MENA House of Brands
Creative Investments Holding (“Creative Holding”), a specialized investment firm dedicated to the creative industries, today announced the successful conclusion of its founding round. The platform secured initial aggregate commitments of USD 20 million at first close (subject to definitive agreements), targeting a total raise of up to USD 50 million.
Strategic Partnerships and Executive Leadership
Creative Holding is established by Mohamed Talaat Khalifa (“MTK”), a veteran luxury and brands executive, through his investment vehicle Leo Equities. The platform is launched in partnership with key founding institutional investors, including Mr. Onsi Sawiris, Mr. Ali Abubakr, and the Micro, Small and Medium Enterprises Development Agency (MSMEDA).
The leadership team is headed by MTK alongside Heba Makhlouf, a seasoned finance executive and arts specialist, who oversees the platform’s finance, governance, and compliance functions.
Four Interconnected Creative Domains
Operating across Cairo, Abu Dhabi, and Milan, Creative Holding combines deep regional market insights with European design excellence, operational expertise, and long-term investment discipline. The platform focuses on four core sectors:
- Food and Culinary Experiences
- Hospitality
- Fashion and Retail
- Lifestyle and Entertainment
Creative Holding plans to acquire controlling and strategic stakes, providing growth capital and robust operational infrastructure to turn regional brands into international leaders.
Long-Term Horizon and Public Listing Plans
Targeted IPO: Structured as a long-term capital holding company, Creative Holding targets a public listing on the Abu Dhabi Securities Exchange (ADX), Tadawul, or the London Stock Exchange (LSE) within a five to seven-year horizon.
“The region has world-class heritage, craftsmanship and taste; what it has lacked is a patient, institutional home to grow its brands into international champions. Creative Investments Holding is that home. Culture is our capital,” said Mohamed Talaat Khalifa, Founder and Chief Executive Officer.
Active Deal Pipeline & Launch of Casa Leo Boutique Hotel
The platform debuts with an active investment pipeline, which includes a potential first acquisition within the heritage food sector, as well as property evaluations for the launch of the first Casa Leo boutique hotel—Creative Holding’s proprietary hospitality concept.
