Orange Egypt, in collaboration with Samsung Electronics Egypt, has launched an exclusive initiative allowing customers to explore the world of smart digital communication between connected devices and experience how this technology enhances everyday life.
This partnership reflects Orange’s ongoing mission to make cutting-edge innovations more accessible, helping customers enjoy a lifestyle that blends innovation, convenience, and value.
Orange Brings Samsung’s Multi-Device Experience to Egypt
Through this partnership, Orange introduced the Samsung Multi-Device Experience (MDE) across its flagship branches in SODIC, Maadi, Mall of Arabia, and Shehab Street.
This innovative setup allows visitors to explore Samsung’s advanced AI-powered smart ecosystem, which seamlessly connects smartphones, tablets, wearables, TVs, and home appliances — creating a connected environment that makes daily life easier, safer, more efficient, and more enjoyable.
The Multi-Device Experience immerses visitors in an engaging digital journey, where they can witness firsthand how Samsung’s ecosystem delivers seamless interaction between devices.
Customers can try out Samsung’s latest gadgets, experience synchronized communication between devices, and understand how AI-driven connectivity enhances convenience and productivity.
Exclusive Offers and Enhanced Digital Experiences
To celebrate the launch, Orange Egypt announced exclusive offers on selected Samsung smartphones and devices across its nationwide stores, encouraging customers to experience the full benefits of smart integration.
Ahmed El Abd, Chief Consumer Business Officer at Orange Egypt, commented:
“This collaboration reflects Orange’s constant commitment to delivering the latest technologies and exceptional digital experiences to our customers. The Multi-Device Experience is not just about showcasing gadgets — it represents a fully integrated lifestyle powered by artificial intelligence. Our goal is to make innovation and comfort an essential part of everyday life for all Orange customers.”
Samsung Reinforces Its Leadership in Smart Technology
Mohamed Esmat, Head of Mobile Business at Samsung Electronics Egypt, stated:
“We are proud to partner with Orange, one of Egypt’s leading telecommunications providers, to give more customers the chance to experience our latest AI-enhanced devices. At Samsung, continuous innovation is at the core of our strategy as we develop smart systems that empower consumers’ aspirations and improve their daily lives.”
He added:
“Our focus on artificial intelligence allows us to provide an integrated, intuitive experience that helps users complete daily tasks faster and with greater ease, giving them more time for what truly matters.”
Advancing Digital Transformation and Smart Living
Sherif Shehata, Head of TV and Home Appliances at Samsung Electronics Egypt, emphasized the partnership’s significance, saying:
“At Samsung, we are committed to leading digital transformation in the Egyptian market and providing sustainable, AI-powered solutions. Through our collaboration with Orange, we aim to enhance our leadership role and continue introducing smart technologies that transform homes into more efficient, connected, and comfortable spaces.”
This collaboration between Orange Egypt and Samsung Electronics underscores both companies’ shared vision to drive digital transformation, expand AI integration, and create smarter living environments for Egyptian consumers.
