Genesis, the Korean luxury automotive brand, has officially entered the Egyptian market with the opening of its first-ever showroom in New Cairo’s District 5. This launch marks a major milestone in the brand’s ambitious expansion strategy across the Middle East and Africa, in partnership with GB Auto, the official distributor of Genesis in Egypt.
The state-of-the-art 895 sqm showroom showcases five Genesis models and features a dedicated vehicle delivery zone, providing a premium and personalized customer experience. Genesis is introducing its electric vehicle (EV) lineup to Egypt, which includes the Electrified GV70, Electrified G80, and GV60. Internal combustion engine (ICE) models will also be available for pre-order.
During the brand reveal and opening ceremony, Genesis unveiled its premium EV lineup and shared its vision for the future of luxury mobility in Egypt. Attendees experienced the brand’s unique blend of innovation, refined design, and customer-first service.
“Our presence in Egypt is a pivotal step in Genesis’ continued expansion across the Middle East and Africa—a region quickly becoming a key growth engine for the brand,” said Omar Al-Zubaidi, CEO of Genesis Middle East & Africa. “We are proud to introduce Genesis to the Egyptian market, with a strong commitment to redefining luxury mobility through advanced innovation and Korean elegance.”
Ibrahim Naguib, Chief Operating Officer of Passenger Cars at GB Auto, added: “We are proud to launch Genesis in Egypt—its first appearance in Africa—as part of a clear and sustainable strategy. Our focus remains on delivering models that meet the diverse expectations of our clients, while expanding into new, promising markets.”
Mohamed Fouad, Vice President of Genesis Egypt, commented: “Our new showroom is designed to reflect Genesis’ identity and deliver an exceptional experience—from first visit to car handover. We offer a fully integrated ownership journey with 5 years of complimentary maintenance, concierge services, roadside assistance, and complete support with documentation and registration.”
Genesis Vehicle Prices in Egypt:
G80 Electrified
-
Dynamic: EGP 4,750,000
-
Advanced: EGP 4,950,000
-
Performance: EGP 5,450,000
GV70 Electrified
-
Dynamic: EGP 4,500,000
-
Advanced: EGP 4,800,000
GV60 Electrified
-
Dynamic: EGP 3,500,000
-
Advanced: EGP 4,100,000
-
Performance: EGP 4,950,000
Looking Ahead: A Strategic Move into the African Market
This launch is part of Genesis’ broader regional strategy to introduce the brand into key markets across the Middle East and Africa. By offering luxury electric vehicles with distinctive design, cutting-edge technology, and a customer-centric approach, Genesis aims to set a new standard for premium mobility in Egypt and the region.
