Menthum, Egypt’s pioneering digital wealth-management platform, celebrated its third anniversary with a future-focused, children-themed event titled “A Celebration of the Future — Through the Eyes of the Next Generation.” The concept reflected Menthum’s identity as a young, fast-growing, and forward-looking platform dedicated to building long-term financial habits.
Although Menthum has not yet introduced products for children, the event delivered a symbolic message—early habits, creativity, and discipline play a major role in shaping strong futures, whether in childhood or adulthood.
During the celebration, children took part in interactive experiences such as planting “seeds of savings,” constructing miniature “future cities,” and participating in treasure hunts. Each activity was intentionally designed to represent simple financial principles in a joyful and accessible way.
Introducing Wealth+: A New Era of Automated Wealth Allocation
“Our journey began with curiosity and a dream, much like these children,” said Himanshu Shrimali, Menthum co-founder and CEO. “We’ve grown rapidly over the last three years, and celebrating with three-year-olds felt like the most honest reflection of where we are—young, ambitious, and building something meaningful for the future.”
Shrimali also announced the official introduction of Wealth+, Menthum’s new automated wealth-allocation engine. “Wealth+ is a major step toward helping Egyptians build a secure financial future,” he said. “It brings simplicity, structure, and automation to investing—allowing users to grow their wealth effortlessly, just like a child grows with the right nurture and care.”
Quantitative Progress and Wider Impact
Reflecting on the company’s achievements, co-founder and COO Ismail Sarhank stated: “When we began, Menthum was a simple idea with one product. Today, thousands of Egyptians trust us with nearly EGP 2.5 billion of their wealth, and users have earned more than EGP 300 million in returns through Menthum.”
He added: “The numbers matter, but the real achievement is the impact. We’re making wealth management accessible to all Egyptians—not just a privileged few. We’re helping people build long-term habits, grow steadily, and manage their finances with confidence.”
Three Years of Building a New Wealth Mindset
Menthum was founded on a belief that wealth building should be accessible, understandable, and achievable for every Egyptian. Through disciplined saving, transparent products, and tech-driven simplicity, the platform evolved from a single EGP savings product into a robust multi-asset offering.
Current Menthum Product Suite
- Menthum Core: daily EGP earnings backed by Egyptian Government Treasury Bills
- Menthum USD Fixed Income Fund: a secure solution to grow USD savings
- Menthum Goals: purpose-based saving for major life milestones
- Menthum Grow Fund: equity index investing made simple through Egypt’s first digital SIP
- Wealth+: a personalised wealth-allocation engine blending equity and debt
Together, these offerings support Menthum’s mission to modernize Egypt’s wealth-building ecosystem, making financial growth simple, secure, and intuitive for individuals and corporations alike.
Looking Ahead to Year Four
As Menthum enters its fourth year, the company aims to expand its product offerings, enhance corporate financial services, and introduce advanced financial planning tools. Its long-term vision remains steadfast: to become Egypt’s most trusted digital wealth partner—simple, disciplined, and future-ready.
About Menthum
Menthum is a digital wealth-management platform licensed and supervised by the Financial Regulatory Authority (FRA). Designed to help individuals and businesses grow their money confidently, Menthum offers daily-return EGP solutions, USD fixed-income products, goal-based saving tools, long-term equity investing, and automated portfolio allocation through Wealth+. Its mission is to make wealth management accessible, transparent, and intuitive for all Egyptians.
