Under the slogan “Life’s Good” and in continuation of its partnership with Misr El Kheir Foundation, LG Egypt has launched a new phase of its flagship corporate social responsibility (CSR) initiative, “Better Home.” This initiative aims to support vulnerable families, enhance their living conditions, and provide stable and dignified homes.
Supporting Vulnerable Families in Al Beheira
This latest phase of “Better Home” targets six underprivileged families in rural villages across Al Beheira Governorate, supplying each with:
-
1 top-load automatic washing machine
-
-
1 smart television
These donations aim to improve daily life and promote comfort and stability for the recipient households.
Aligned with Misr El Kheir’s Home Environment Improvement Program
The initiative is part of Misr El Kheir Foundation’s Home Environment Improvement Program, which delivers social and engineering interventions to improve housing in Egypt’s most disadvantaged villages.
These interventions include:
-
Home renovation
-
Reconstruction
-
Provision of essential living needs
All efforts follow approved procedural and technical standards.
“Life’s Good” in Action: LG’s Commitment to CSR
This in-kind contribution reflects LG’s ongoing commitment to corporate social responsibility and to bringing its slogan to life. Through its partnership with Misr El Kheir, LG strives to:
-
Provide material and moral support to the underserved
-
Improve institutional efficiency
-
Promote sustainable community development
LG Egypt: Engaging with Local Communities
Mohamed El Gedawy, Marketing and Public Relations Director at LG Egypt, commented:
“LG is not just about providing technological products — we strive to be part of the fabric of Egyptian society.
Through this new phase of the ‘Better Home’ initiative, we reaffirm our commitment to realizing our motto ‘Life’s Good’ by supporting families in underprivileged areas.”
Misr El Kheir: A Longstanding and Expanding Partnership
Eng. Ahmed Youssef, Senior Director of the Direct Aid Program at Misr El Kheir, added:
“The services offered by Misr El Kheir to eligible families throughout the year reflect our vital social role across all Egyptian governorates.
We’re pleased with this collaboration with LG, which is not the first of its kind. Our partnership spans several sectors within the Foundation, and we hope it continues to grow.”
He emphasized that this collaboration directly supports Misr El Kheir’s mission to empower individuals and enhance their human dignity.
Expanding Impact Across Egypt
LG Egypt confirmed that this initiative in Al Beheira is just one phase in a larger plan to expand the “Better Home” program to multiple governorates across Egypt.
The company remains committed to playing a key role in sustainable development and community empowerment nationwide.
