Strategic Partnership Between e& Egypt and TOD to Deliver its Exclusive Sports Content to All Emerald and Hekaya Customers
e& Egypt, a leading integrated telecommunications and technology company, has announced the renewal of its strategic partnership with the sports and entertainment streaming platform TOD for the second consecutive year. This collaboration reflects the success of their joint efforts in meeting the passion of millions of sports fans in Egypt and reinforces e& Egypt’s leadership in providing innovative digital solutions and exceptional entertainment experiences.
Enhanced Sports Viewing for All Customers
The renewed partnership introduces a new level of digital collaboration designed to reach a wide range of customers. In addition to the premium TOD Total package for Emerald customers within the ecoins system, e& Egypt is launching the TOD Mobile package for Hekaya customers, providing young and active mobile users with easy access to exclusive sports content.
Exclusive Global Sports Content
TOD offers a broad and exclusive range of international sports events, including major tournaments and leagues, along with an extensive library of premium sports content. Customers can follow global events such as AFCON 2025, FIFA World Cup 2025, the English Premier League, and the UEFA Champions League. The comprehensive TOD library also includes Formula 1, tennis, and other major international tournaments.
Driving Digital Transformation in Entertainment
According to Samer Mourad, Chief Consumer Officer at e& Egypt: “The renewal of our partnership with TOD reflects our commitment to delivering value to every customer without exception. By adding TOD Mobile for Hekaya customers and TOD Total for Emerald customers, we ensure accessibility and flexibility while listening to the market’s diverse needs.”
“Sports content today represents a vast space for community engagement. We have expanded access to broader customer segments, focusing on ease of use and variety. e& Egypt will continue supporting the digital transformation of entertainment through innovative services and strategic partnerships.”
Accessible Premium Experience for All
This partnership ensures that high-quality sports streaming and content are accessible to all customer segments, reflecting e& Egypt’s understanding of the Egyptian market and establishing lasting relationships built on real value and consistent care.
